| （1.School of Physical Education，China University of Mining and Technology，Xuzhou 221116，China；2.School of Physical Education，South China Normal University，Guangzhou 510006，China；3.Department of Physical Education，Henan University，Kaifeng 475001，China） Abstract: The author analyzed the course of development, legal nature, subjects, objects and contents of new media broadcasting rights, expatiated on criteria and protective measures for the protection of new media broadcasting rights, and revealed that the legal protection of sports game new media broadcasting rights affects the development of the sports industry, once it has a problem, it will affect the common interests of sports organizations and broad-casting right owners, and even the reputation of sports organizations and the construction of sports game brands.
Key words: sports law；sports game broadcasting right；legal protection；new media；China |
