| （School of Physical Education，South China Normal University，Guangzhou 510006，China） Abstract: By analyzing problems existing in the process of management of sport supply brands in Guangzhou, the authors put forward their thoughts about strategies for the development of sport supply brands in Guangzhou: for the development of sport supply enterprises, we should first promote entrepreneurial spirit, establish enterprise brand culture, clarify brand orientation, enhance brand strategy awareness, increase innovation power, boost the core competitive strengths of enterprises, increase the policy supporting power of the government, fully exert the func-tions of industrial associations, promote the formation of industrial groups, and realize the trend of development of enterprise collectivization.
Key words: sport industry；sports brand；Guangzhou |
