| （School of Physical Education，Liaoning Normal University，Dalian 116029，China） Abstract: On the basis of analyzing the consumption process of ordinary products, the authors described 5 con-sumption links of sports game products, concluded that such three links as “expectation, release and aftertaste” con-tain such three different value forms as “attention economy, influence economy and return customer economy”, and studied the excavation of the values of three different types of consumers by taking network and TV media for ex-ample, based on analyzing the relations of dependence between “game organizers, media operators and advertisers”.
Key words: sports economics；sports game；；consumption process；；consumer value |
