|（1.Department of Physical Education，School of Education，Nanchang University，Nanchang 330031，China；2.Graduate School of Management，Aichi Gakuin University，Aichi 4700195，Japan）
Abstract: Based on the SERVQUAL model method, coupled with the characteristics of the fitness industry, and basing the main purpose on developing a new fitness club service quality evaluation model, the authors established a hypothetic service quality model that is composed of such 5 dimensions as “workers”, “facilities and equipment”, “service items”, “safety” and “price setting” according to literature information, field examination and expert inter-view, then investigated the customers of 3 fitness clubs located in Shanghai and Guangdong, performed a confirma-tory factor analysis on the hypothetic model by using 376 sample data acquired from the investigation, and revealed that the hypothetic model has a good fitting degree (GFI=0.89，AGFI=0.86, SRMR=0.04, RFI=0.90, TLI=0.94, CFI=0.94, RMSEA=0.06). Next, the authors improved the hypothetic model, and derived a model that is composed of 20 items in 5 dimensions (GFI=0.93, AGFI=0.90, SRMR=0.04, RFI=0.93, TLI=0.97, CFI=0.97, RMSEA=0.05), provided with sufficient credibility and validity. Moreover, the authors also probed into inspirations from related service quality researches and management practice as well as research topics in the future.
Key words: science of sport management；service quality；SERVQUAL model；confirmatory factor analysis；fitness club