| （1.Center of Ocean Economy and Management Research，Guangdong Ocean University，Zhanjiang 524088，China；2.Faculty of Sport and Leisure，Guangdong Ocean University，Zhanjiang 524088，China） Abstract: The authors dissected the concept of costal sports leisure, expatiated on the social background and inter-nal and external driving forces for the rising of costal sports leisure industries, summed up 6 types of costal sports leisure industries, namely, coastal sports performance industry, costal sports leisure experiencing and service indus-try, costal sports leisure product manufacturing industry, coastal sports leisure exhibition and creative planning idea activities, leisure fishery (sports fishery), yacht clubs and yacht manufacturing industry. The authors proposed that in order to develop coastal sports leisure industries we should seize opportunities in the era of ocean, scientifically establish and implement the overall planning of coastal areas in China, actively develop coastal sports leisure prod-ucts, boost industrial structure optimization, actively develop coastal sports leisure education, cultivate coastal sports leisure management professionals, create featured products according to local cultures, and establish brand image awareness.
Key words: social sports；coastal sports；leisure industry |
