| （1.School of Economics and Commerce，South China Universityof Technology，Guangzhou 510006，China；2.Academe of modern Service Industry，South China Universityof Technology，Guangzhou 510006，China） Abstract: Emotion is one of major constituents of attitude. Understanding the public’s emotions towards Asian Games venues can help us better understand the public’s attitudes towards Asian Games Venues. In order to better study the public’s emotions towards Asian Games venues, the authors specially selected such an emerging platform as Sina Microblogs, collected all the “Asian Games venues” included messages posted on Sina Microblogs between July and August 2011, did a theme word analysis on microblog contents by utilizing a word frequency analysis tool, extracted high frequency words which express the public’s emotions, used a classification method described in the theory of emotional value, analyzed netizens’ emotions towards Asian Games venues, and did an analysis of correla-tion between netizens’ emotions and netizens’ genders, and the types of media tools used by netizens.
Key words: sport sociology；Asian Games venue；emotion；Sina Microblogs |
