|（1.School of Sports & Arts，North China University，Taiyuan 030051，China；2.School of Physical Education，Foshan University，Foshan 528000 China；3.Department of Physical Education，Shenzhen University，Shenzhen 518060，China；4.School of Physical Education，Guangzhou University，Guangzhou 510006，China）
Abstract: As for a nation or society, the production and development of its psychology is a historical process, i.e. the formation of any kind of social psychology is a process of gradual formation, always connected to the history of long-term development of that society or nation. The tendency of social psychology in expectation of gold medals for competitive sports in China is divided into 3 historical stages, namely, social psychology in expectation of ex-ceeding type gold medals under the control of the government in the era of planned economy, social psychology in expectation of exceeding type gold medals under the guidance of the government in the era of market economy, so-cial psychology in expectation of multi-field, guiding type gold medals in the era of market economy. The tendency of social psychology is developing from valuing gold medals to disvaluing gold medals.
Key words: sport sociology；competitive sports；gold medal；social psychology；China