(Department of Management and Journalism,Capital University of Physical Education and Sports,Beijing 100191,China) Abstract: By means of literature data and questionnaire survey, the author analyzed the overall situation of, differ-ences existing in, factors affecting, main factors for measuring and people’s understanding of the development of urban and rural sports in Beijing, and drew the following conclusions: there were differences in the integrated de-velopment of urban and rural sports in Beijing in terms of sports facility, sports concept, degree of participation, and management; resource investments and policy preferences for the development of rural sports should be increased. Key words: sport sociology;integrated development of urban and rural sports;Beijing |