| （School of Sports Humanities，Shanghai University of Sport，Shanghai 200438，China） Abstract: The purpose of this paper is to probe into measures taken by German TV media to boost German football development and their specific forms of expression, so as to provide a reference for Chinese TV media to boost Chinese football development in a better and quicker way. Through his study the author put forward the following opinions: In Germany, the TV system characterized with “twin system” and “intendancy” provided system assur-ance for TV media to boost football development; the core objectives of operation of public and private TVs in Germany made the “marriage” between German TV media and football become inevitable; broadcasting fees paid by the German TV organization maintained the independency of the football association, and provided a possibility for low ticket prices and high audience attendance rates in German Bundesliga; TV media considered it as their own responsibility to provide real and reliable football information for the public while monitoring German football de-velopment. The author offered the following suggestions: appropriately introduce a benign competition mechanism, so as to boost professional league TV broadcasting fees and promotion, and the realness of football information ob-tained by the public; moderately open program making processes and explain program related policies to the public, cultivate “critical audience”; enhance the awareness of social responsibility, enhance the realness and reliability of communicated information based on the interest of the public.
Key words: sport sociology；TV media；football；Germany |
