(1.School of Physical Education,Harbin Normal University,Harbin 150025,China;2.School of Physical Education,Liaoning Normal University,Dalian 116029,China) Abstract: Sport cultural innovation via digitalized fusion bases its essence on cultural integration, its characteristics on the artistic enhancement of sport beauty and the value refinement of cultural carriers, and its expression on the communication, consumption and recycle of sport culture. By basing the core on satisfying the society’s need for sport culture, the authors put forward ideas for developing sport cultural innovation via digitalized fusion. Key words: sport culture;digital fusion;cultural innovation;cultural integration |