| （School of Physical Education，Liaoning Normal University，Dalian 116029，China) Abstract: As sports professionalization and commercialization gradually becomes the theme of modern sport de-velopment, sport morals as the major ideology therein are misplaced or lost in the dying in the social environment. Based on their analysis of sport moral anomie behavior expressions, the authors concluded that the lack of the ac-cumulation of traditional morals, the lack of the arousing of sport spirits, the lack of people oriented appeals, and the lack of the perfection of restraint mechanisms, were fundamental reasons for sport moral anomie. Based on the said conclusion, the authors put forward the following ethic rescue strategies: rebuild the sport ethic principle which bases its core value on “honesty and trustworthiness”; establish a sport ethic culture which bases its core value on “sport spirits”; stick to the conception which bases its core value on “people oriented” management; perfect the sport ethic system which bases its core value on “legal and moral co-governance”.
Key words: sport ethics；sport morals；moral anomie；ethic rescue |
