| （1.Department of Physical Education，Shanghai University of Finance and Economics，Shanghai 200433，China；2.School of Statistics and Management，Shanghai University of Finance and Economics，Shanghai 200433，China） Abstract: By basing their research subject on Shanghai sports consumers, and by applying theories about customer satisfaction, the authors established a Shanghai sports consumer satisfaction degree index system, carried out evaluation, and revealed the following findings: the overall Shanghai sports consumer satisfaction degree was on the low side, the sports product satisfaction degree was higher than the sports service satisfaction degree, but both were at a level of general satisfaction; the sports product and service consumption satisfaction degrees of people with dif-ferent ages, educational backgrounds, incomes and genders were all at a level of basic satisfaction.
Key words: sport economics；satisfaction degree index；sports consumer；Shanghai |
