(Department of Physical Education,Shenzhen University,Shenzhen 518052,China) Abstract: Based on health belief model theory, and by using physical health belief checklist and exercising attitude checklist, the author surveyed 383 college students. By building a structural equation model, the author studied the mechanism of physical health belief affecting health behaviors. Main research results are as follows: 1)knowing ex-ercising benefits and constitutional conditions as well as patient’s susceptibility to attention to constitution evalua-tion results have a greater effect; perceiving exercising benefits affects constitution evaluation self efficiency in di-rect or indirect ways and has the greatest effect; 2)constitution evaluation self efficiency has a significant mediating effect between various factors regarding physical health belief and exercising behavior intentions and behavior hab-its; 3)physical health belief does not affect health behavior by means of simple direct relations, but affects behavior intentions and behavior habits in effect gradually accumulated way. Key words: sports psychology;physical health of college students;health belief;physical exercising;behavior intention;behavior habit |