(School of Physical Education,Shandong University,Jinan 250061,China) Abstract: Based on their analysis on the concept and functions of sports good generic technology, the authors stud-ied the history, current status and trend of development of sports goods generic technology in China. In order to boost the further development of independent sports industrial innovation and the sports industrial management system, we should intensify researches on the classification, theoretical system, organizational management, supply and demand mechanism, popularization mechanism etc., of sports goods generic technology. Key words: sports management;sports industry;sports goods;generic technology |