(School of Physical Educational,Shandong University,Jinan 250061,China) Abstract: Based on the reality of the sports goods industry in China, the author analyzed the types and potential causes of intellectual property risks in the process of cooperation and innovation in sports goods production and re-search in China, and revealed the following findings: intellectual property risks in cooperation and innovation in sports goods production and research include such 3 types as legal system, technical information and market infor-mation; sports goods enterprises, universities, research institutes, sports teams and agencies are key subjects which affect the ultimate distribution of intellectual properties, type differences and function differences between the sub-jects are fundamental causes for forming intellectual property risks; the formation and development of cooperative development projects are divided into 5 stages, characteristics at different stages are affecting factors which cause the transformation of the types of intellectual property risks and change the intensity of occurrence of intellectual property risks. Strengthening the cultivation of complex innovation talents for the sports goods industry, perfecting the intellectual property assurance system, and properly carrying out the dynamic management of cooperation con-tracts, are important measures for avoiding the occurrence of intellectual property risks in cooperation and innova-tion in sports goods production and research. Key words: sports goods;intellectual property;production-study-research cooperation;risk avoidance |