|（School of Physical Education，South China Normal University，Guangzhou 510006，China)
Abstract: National image is an important constituent part of a nation’s soft power; a nice national image can create an external development environment favorable to the nation. From the perspective of globalization, sport has become an important way to build and spread national images; major sports events have promoted China’s international status, tra-ditional national sport has highlighted the charm of Chinese culture; sports stars have established new images of the Chinese. Sport has global influence, hence, broadening ways for sports culture to spread outward, exploring the uni-versal value of traditional national sports, promoting the strategic status of sports culture, and facing up to problems ex-isting in sports development, will be development strategies for sport to shape China’s national image.
Key words: sports sociology；sports globalization；national image；sports culture；cultural soft power