| （School of Physical Education，Shanxi Normal University，Linfen 041000，China) Abstract: Elderly sports associations in Shanxi province are significantly characterized by “official and civilian dualism”. These associations embodied the organizational structure of “an eminent monk in a small temple” and institutional transi-tion mainly characterized by “a family business turning into an industry” in the social transformation period. The leader-ship structure of “an eminent monk in a small temple” and the process of “a family business turning into an industry” are all the time accompanied by each other, inseparable, mutually affecting, working together to produce the mode of industri-alized development of these associations. In the process of institutional transition, compulsive institutional transition is the main way of institutional transition; the main cause for institutional transition is motivated by its major party interests. Based on this example, development strategies which can be provided for this type of sports associations are as follows: change government functions, and release some space for sports association development; perfect supervision and evalua-tion systems, and accept social supervision; establish an independent financial audit system for the associations; build a professionalized, younger association management team; further develop entity economy, and boost its own “hematopoi-etic function”; strengthen the cultivation of advantageous sports events, and establish an awareness to brand association ac-tivities; increase the intensity of association promotion, and call for more volunteers to take part in sports service.
Key words: science of sports management；sports association；institutional transition；elderly sports association；Shanxi province |
