| （School of Physical Education，South China Normal University，Guangzhou 510006，China) Abstract: By applying literature methods, the authors analyzed contradictions existing in the development of campus football in China from the perspective of alienation, and put forward the following opinions: campus football is a na-tionwide teenager football activity carried out in common schools in order to enhance the physical health level of teen-agers all over China, cultivate enterprising and cooperative sports spirit, as well as popularize and enhance football knowledge and skills; professional sports schools subordinate to sports departments under the category of football school and such are not in the scope of campus football; the nature of campus football alienation is objective alienation, while types of campus football alienation include responsibility and power distribution alienation, public opinion alien-ation, and participating subject alienation; unbalanced responsibility and power distribution, irrational social expecta-tion, and problems existing in specific work done by activity involving schools, are main causes for campus football alienation. Aiming at the causes for the occurrence of the phenomenon of alienation, the authors put forward measures for the long-term benign development of campus football in terms of management, society and school.
Key words: sports sociology；campus football；football alienation；China |
