|（School of Physical Education，South China Normal University，Guangzhou 510006，China)
Abstract: Under the background of globalization, sports discourse right can effectively uplift China’s international status, intensify China’s identity recognition, and optimize China’s sports image. However, in the process of build-ing the national image, China’s sports discourse right faced the following dilemmas: there was a lack of Chinese po-sition and voice in international sports organizations; traditional national sports discourse was marginalized; the in-trinsic logic of sports discourse was lacking in standardization. Therefore, to actively participate in international sports affairs, to increase the amiability, charisma and recognition of Chinese traditional national sports discourse, to improve the logicality and value legitimacy of China’s sports discourse system, are effective ways to promote China’s sports discourse right and boost the building of China’s national image.
Key words: sports culture；sports discourse power；China’s National image；sports culture；international sports organization