| （1.Department of Physical Education，Guangzhou Sport University，Guangzhou 510500，China；2.Guangxi University of Finance and Economy，Nanning 530003，China；3.Department of Leisure Management，Guangzhou Sport University，Guangzhou 510500，China) Abstract: The authors evaluated the efficiencies of sports public product supply in 21 cities and regions in Guangdong province by applying a DEA-Tobit model, which was used to analyze the efficiencies of sports public product supply in cities and towns in Guangdong province in two aspects. the authors firstly used a data envelopment analysis (DEA) model to gain an insight into the basic information about the efficiencies of sports public product supply in various cities, next, screened out factors that affected the efficiencies of sports public product supply by applying the Delphi method, and then evaluated them by using a DEA-Tobit model, and found out facts that had resulted in the current situation of the efficien-cies of sports public product supply in cities and towns in Guangdong province. Results from applying data envelopment analysis revealed the followings: the efficiencies of sports public product supply in Guangdong province did not increase with the increase of urbanization level, on the contrary, the efficiencies of such supply in regions with a high urbanization level were on the low side, especially in Guangzhou and Shenzhen; the lower the urbanization level a region has does not mean the lower its efficiency of sports public product supply, but its efficiency of sports public product supply is overall at a level on the low side; all the regions with a higher efficiency of sports public product supply are regions with a medium level of urbanization somewhere between 30% and 60%, or regions which mainly consist of cities or countries; the main and direct reason for the differences in the efficiencies of sports public product supply in various regions in Guangdong came from the irrationality of their inputs and outputs; too many inputs and too low outputs, as well as the irrationality of input and output structures, had caused the different efficiencies of sports public product supply. Tobit model analysis re-vealed that the factor that affects the efficiency of sports public product supply most is the government’s supply ability, followed by sports public product supply standardization and sports public product need intensity, then by the govern-ment’s will for supplying sports public products and the degree of abundance of funds inputted for sports public products, and tailed by GDP per capita, and indicated that social development level and economic development level have only slight influence on the efficiency of sports public product supply.
Key words: sports management；sports public products；efficiency of supply；DEA-Tobit model；Guangdong province |
