| （1.E-Commerce Management Institute，Guangzhou College of Commerce，Guangzhou 511363，China；2.School of Physical Education，South China Normal University，Guangzhou 510006，China) Abstract: With sports product production intelligentized and technicalized, product marketing networked and person-alized, game operating platform-based and systemized, as well as venue utilization intelligentized and informationized, fitness service coordinated and individualized, service type, innovation type, practice type, internationalized and infor-mationized sports industrial talents become the support for industrial innovation and development. Therefore, university education should set its cultivation objectives to complex type talents with good professional ethics, rational knowledge structures, high comprehensive qualities and strong innovation abilities, establish such education conceptions as student oriented education and starting an innovative business, build a management system featured open education manage-ment and multi-aspect coordination, establish form diversified and development coordinated practice platforms, pro-vide the guarantee of hardware and software concurrently furnished and conditions sufficient resources, and set up a discipline integrated, comprehensive, rational curriculum system.
Key words: sports economics；sports industry；internet；industrial talent cultivation |
