| （Department of Physical Education，North China University of Science and Technology，Tangshan 063009，China) Abstract: China is in an disadvantageous position on higher competitive power demanded Olympic events such as track and field, competitive swimming and team events, and in a position of being listed one of the Olympic coun-tries in “the first group” based on the accumulated effect of “soft gold medal” events. In recent 8 sessions of the Olympic Games, China won 152 gold medals on advantageous Olympic events such as diving, gymnastics and weightlifting, which is 75.6% of total gold medals won by China. In recent 7 sessions of the Olympic Games, the United States won 182 gold medals on Olympic events such as track and field, swimming and team events, which is 67.4% of total gold medals won by the United States. There are tremendous differences between the structural char-acteristics of Olympic gold medals won by China and the United States. China’s Olympic strategies are facing the pressure of structural intrinsic contradiction and transformation, and must break away from “soft gold medal” path dependence as soon as possible; for self orientation and identification as a sport powerful country in the world in the future, the structural transformation of China’s Olympic strategies is imperative.
Key words: sports management；Olympic strategy；summer Olympic Games；soft gold medal；structural trans-formation；China |
