|（1.School of Recreation and Community Sport，Capital University of Physical Education and Sports，Beijing 100191，China；2.School of Physical Education，South China Normal University，Guangzhou 510006，China)
Abstract: Probing into leisure sports event innovation methods, including competitive sports event softening method, intrinsic sports event combination method, scientific means intervention method, activity environment transformation method, and folk game development method, is the need of sports development in the era of leisure, significant for enriching the connotations of leisure sports activities, enhancing quality and attraction, creating lei-sure industrial opportunities, etc. A new leisure sports event can realize its space communication under a certain condition only through such a way of communication as school physical education, sports association, commodity circulation, governmental promotion, international cultural exchange etc, or such a means of communication as folk oral communication, mass media, etc. The popularization of a leisure sports event is affected by factors such as its own cultural connotations, technical and rule difficulty, communication means rationality and timing appropriate-ness, the degree of fan response, the degree of its acceptance, tolerance or resistance by traditional culture, etc; its popularization cycle is affected by factors such as the degree of rejection on an emerging leisure sports event by different cultural types, the degree of social organization and degree of competitive matureness of an emerging lei-sure sports event, and the cultural strength of another leisure sports event that replaces it, etc.
Key words: sports management；leisure sports event；sports communication