| （1.Department of Physical Education，Postdoctoral Research Center，Tsinghua University，Beijing 100084，China；2.School of Physical Education，Northeast Normal University，Changchun 130024，China；3.Department of Physical Education，Tsinghua University，Beijing 100084，China；4.School of Humanities and Law，Dalian University of Technology，Panjin 124000，China) Abstract: By means of literature analysis, the authors analyzed the marathon “heat” phenomenon, and put forward the following opinions: national economy development, policy relaxation and consumption conception evolution are important factors that form marathon “heat”; however, behind the marathon event there were problems such as im-perfect event industrial chain, the lack of a management system, athletic sudden death caused by showing-off type event participation psychology, etc; therefore, the government, the organizers and the individuals should carry out an in-depth analysis on the economic effect of and problems existing in the marathon event through the marathon “heat” phenomenon, and further boost the healthy development of the marathon event by constantly perfecting marathon event industrial chain, improving event management and service performance, guiding the individuals to form a correct motive for event participation, etc.
Key words: sports management；marathon；sports event；athletic sudden death |
