| （College of Physical Education，Chongqing University of Arts and Sciences，Chongqing 402160，China) Abstract: In order to clarify the root reasons for the inefficient supply of rural sports venues, and to increase rural sports venue using efficiency, the authors investigated the current situation of rural sports venues, and dissected the causes for their inefficient supply, and put forward the following opinions: the reasons for the inefficient supply of rural sports venues involve such 3 aspects as supply blindness at the supply side of sports venues, rural residents’ demand power insufficiency at the demand side of sports venues, and village committee’s management ineffectiveness at the management party of sports venues. At the supply side, supply blindness showed as follows: it was difficult for the plan management system to concurrently consider peasants’ actual needs, it was difficult for the unitary supply manner to realize peasants’ diversified needs, there was a low degree of fitness between urban community culture introduction and rural village culture; at the management party, village committee’s management ineffectiveness showed as follows: the centralized layout mode did not follow rural actual characteristics, venue open times were not accordant with peasants leisure times, management ideas failed to catch up with sports development needs; at the demand side, rural residents’ demand power insufficiency showed as follows: it was difficult for rural residents’ income levels to realize sports consumption, it was difficult for sports concept cognition to promote fitness practice, modern sports events deviated from peasants’ interest.
Key words: sports management；rural sports；sports venue；using efficiency；inefficient supply |
