| （Department of Physical Education，Shandong University(Weihai)，Weihai 264209，China) Abstract: The sports industry is an emerging industry of high growth. Based on its profit chasing nature and intrin-sic pursuit for appreciation, social capital will choose the sports industry inevitably. The sports industry has many varieties and different business modes, in which opportunities and risks coexist; social capital investing in the sports industry has its own independent standards and principles, selecting investment strategies according to sports indus-try statistical classification is the key to successful social capital investment. To realize the long-term in-depth fusion of social capital and the sports industry, China must establish and perfect a free market entering and existing mecha-nism, a property right assurance mechanism, a policy linkage mechanism, an interest stimulation mechanism and a business mode innovation mechanism.
Key words: sports economics；sports industry；social capital；national sports industry statistical classification；China |
