|（School of Physical Education，South China University of Technology，Guangzhou 510640，China)
Abstract: In the historical process of world sports development, competitive sports composed of the trinity of ath-lete, audience and arena never changed. However, while competitive sports in China are highly developed, the au-dience is forgotten. Inspired by Mr. JIN Dalu’s sports audience research, the author pointed out the necessity to strengthen sports audience research, put forward such 3 research paths as theory construction, experience research and empirical research, as well as issues to be noted, and proposed to uplift mature audience from a theoretical proposition to a practical proposition and study it.
Key words: sports sociology；sports audience；aesthetic appreciation；researchful audience；mature audience；JIN Dalu