|YU Shou-wen1，XIAO Le-le2
（1.Department of Physical Education，East China University of Political Science and Law，Shanghai 201620，China；2.School of Communication，East China University of Political Science and Law，Shanghai 201620，China)
Abstract: By applying the policy content analysis method, the authors carried out a quantitative analysis on the policy text of the 46th document issued by the State Council, starting with basic policy instruments as the X dimension and the industrial chain as the Y dimension, and revealed the following findings: in Chinese sports industrial environment type policy instruments, strategic policies are too many, while intellectual property protection is too little; in supply type policy instruments, sports venue construction has obvious advantages, while information service is at a disadvantage; in demand type policy instruments, sports service outsourcing and government sports procurement are inadequate. Pro-posals: reduce the frequency of use of environment type policy instruments, rationally configure internal elements; in-crease the use of supply type policy instruments in sports industrial sale and consumption links; make up the shortage of demand type policy instruments in various links of the sports industrial chain.
Key words: sports industrial policy；policy instrument；policy text；quantitative analysis