(1.Department of Physical Education,Xiamen University,Xiamen 361005,China;2.College of Physical Education,Yunnan University,Kunming 650080,China) Abstract: Based on the theory of local knowledge, the authors made a study of rural public sports service supply paradigms and their transformation path, and revealed the following findings: rural public sports service supply paradigms in China today are homogenous, and characterized with efficient oriented, standard oriented and non-regional vision etc; no matter in terms of development objective, theoretical foundation, or in terms of paradigm control, from the perspective of local knowledge, rural public sports service supply paradigms are essentially dif-ferent from traditional supply paradigms. Aiming at the issue of transformation of rural public sports service supply paradigms in China today, the authors put forward the following proposals: base the foundation on viewpoint trans-formation, highlight common people’s subject status; break the phenomenon of path reliance, for rural public sports service supply, we must focus on the generation and construction of a knowledge system that belongs to “us”; rees-tablish a cultural atmosphere, build new performance evaluation systems in a classified way, so as to ensure the es-tablishment and implementation of rural public sports service related policies. Key words: rural public sports service;local knowledge theory;supply paradigm |