|（1.School of Physical Education，Hunan University of Technology，Zhuzhou 412008，China；2.School of Physical Education，Soochow University，Suzhou 215021，China；3.Department of Physical Education，Tsinghua University，Beijing 100084，China；4.School of Literature and Law，Dalian University of Technology，Panjin 124221，China)
Abstract: The “North Paradox” belongs to an institutional innovation theory in the new institutional economics area, what it describes is the complicated and contradictory relationship between a country and economic devel-opment. In the area of the government purchasing public sports services, there is the “North Paradox” too be-tween the government purchasing services and sports social organization development. The government pur-chasing services is the key to sports social organization development, giving sports social organizations financial assurance, activity space and legitimate resources; in the mean time, it is also a fetter for sports social organiza-tion development, causing the sports social organization subjects to become dependent, low service efficiency and development dissimilation. As for the causes, the generation of intrinsic complex logic tension of govern-ment behaviors, rules lacking inducing the misplacement of cooperative contracts between the two parties, and power unbalance presenting an asymmetric mutual dependent relationship, are the main generation mechanisms of the “North Paradox” problem. Therefore, the government should update its cognitive schema, establish a “partner” relationship with sports social organizations, reset cooperative contract relationship, intensify and per-fect government and society cooperation rule construction, prevent the adverse influence of government pur-chasing public sports services on sports social organizations and realize the benign development of sports social organizations by ways of increasing the power of sports social organizations, promoting the generation of a bal-anced power relationship, etc.
Key words: social sports；the government purchasing public sports services；sports social organization；“North Paradox”