（School of Physical Education and Sports，Beijing Normal University，Beijing 100875，China) Abstract: By applying literature data and case study, the authors carried out a comprehensive analysis on the Olym-pic Values Education Program, and revealed the following findings: from the history perspective, the International Olympic Committee has been valuing the development of Olympic education; while under the background of the new era, the Olympic values education program was established timely, aiming at encouraging teenagers to partici-pate in sports and practice Olympic values; this program compiles a vivid and detailed teaching manual, and has achieved a good effect in countries all over the world by developing education practice via various activities; the implementation of this program has the following features: applying novel and diversified education activities, ad-vocating to blend education into life, valuing the use of ceremonies and symbols etc; while carrying out an analysis on such issues about this program as education content unification and education subject harmony, will provide ideas for the follow-up development of this program.
Key words: Olympic education；Olympic Values Education Program；International Olympic Committee；Beijing Winter Olympic Games
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