（School of Physical Education，Shandong University，Jinan 250061，China) Abstract: In order to enrich fitness APP related theories, and to promote sports fitness market development, by basing the research object on fitness APP users’ usage willingness, by basing the foundation on the Dual-Factor theory, and by using a structural equation model, the authors carried out an empirical analysis on the research object from the dual perspectives of health care and stimulation. Results: according to the magnitude of the degree of influence, users’ per-ceived benefits affecting stimulation factors include acquiring fitness knowledge, economic convenience, social com-munication and body exercise; users’ perceived risks affecting health care factors include product and service quality, after-sales service, corporate reputation as well as safety and privacy. In addition, from the perspective of path coeffi-cient, stimulation factors can increase users’ perceived benefits, produce a positive effect on their usage willingness; health care factors can appropriately alleviate users’ perceived risks; stimulation factors’ influence on usage willingness is greater than health care factors’ influence. Suggestions: strengthen core business sector construction; provide appro-priate economic stimulation; form the users’ sense of community belonging; build a good knowledge and culture at-mosphere; establish clear, effective, concise and easy to understand safety and privacy policies; improve product and service quality; enhance corporate reputation; improve after-sales service.
Key words: fitness APP；Dual-Factor theory；social exchange theory；usage willingness |
