（School of Economics and Management，Changshu Institute of Technology，Suzhou 215500，China)
Abstract: Morals clause is an important constituent part of sports sponsorship contracts and athlete agreements. En-suring sponsor and club interest by standardizing athlete’s on-field and off-field behaviors is conducive to improving athlete quality, maintaining sports industry image, promoting sports morals atmosphere, and boosting sports industry development. Morals clauses in sports talent agreements cause restrictions to athlete’s private life and legitimate rights to a certain degree, their legitimacy originates from factors such contract purpose, balance of rights and obligations, bargaining ability, right attribute, etc. But blurred or standardized morals clauses may overly intervene athlete’s private life, violate athlete’s basic civil rights such as freedom of speech and privacy right etc, a reasonable line needs to be drawn between freedom of contract and civil rights. Morals clauses lacking in evaluation standards will cause contract uncertainty, and produce negative effects to both contracting parties and industry development. The author proposed to learn from foreign experience, to collate and summarize foreign experience in the production, development, establish-ment and execution of morals clauses by means of comparative analysis, historical analysis and dialectic analysis, so as to provide reference for perfecting morals clauses in Chinese sports talent agreements.
Key words: morals clause；sports morals；off-field behavior；sponsorship contract；athlete’s right