|(Beijing University of Science and Technology, 1Higher Education Institute; 2.Department of PE, Beijing 100083，China)
Abstract: This article analyzes the operating pattern of the college sport industry in the U.S. and points out that the perfect combination of market mechanism and specialized personnel is the fundamental reason for the development of the college sport industry in the U.S. This article also elaborates the inspirations got from its development. In the current condition of socialist economy,to improve the athletic standard of the college sport in our country and make the college sport full of vigor,people must renew our concept,introduce the commercial concept, cultivate specialized personnel, and promote the industrialization process of the college sport in our country.
Key words: American college; sport industry; marketalization