（1. Leisure Sports Institute，School of Physical Education，Centural South University of Forestry and Technology，Changsha 410004，China；2. School of Physical Education，Hunan University of Finance and Economics，Changsha 410205，China；3.Hunan Academy of Education Sviences，Changsha 410000，China)
Abstract: By investigating the experience of J village, the authors analyzed the “Sport-Agriculture-Tourism” idyllic complex running mechanism: the acquaintance society structure determined that the main construction body of the idyllic complex was the people inside the village; the inter-industry complementary effect promoted the fusion of the “Sport-Agriculture-Tourism” industries; “limited” land supply and self financing meant “limited” scale opera-tion; returned able people chose the idyllic complex project based on “hometown feelings + experience accumula-tion + rational thinking”. However, idyllic complex construction in J village also faced a lot of difficulties, such as human resource shortage in the village under hollowing, supporting infrastructure being seriously insufficient, lim-ited scale operation, not in conformity with the requirements of existing sport and tourism supporting policies. Ac-cordingly, the authors put forward the following ideas for reconstructing the “Sport-Agriculture-Tourism” idyllic complex running mechanism: implementing the fusion of the three industries based on “Agriculture+” as the core; multiple main bodies jointly constructing the idyllic complex; related policies working together to promote the sus-tainable development of the idyllic complex.
Key words: leisure sports；“Sport-Agriculture-Tourism” idyllic complex；running mechanism；underdeveloped area |
