（School of Physical Education，Nanjing Normal University，Nanjing 210023，China) Abstract: By applying such methods as literature data and text content analysis, by using such software as ROST to collate the online evaluation data of fitness APP user experience, and by analyzing word frequencies, semantic net-work and emotion, the authors studied fitness APP user experience current conditions and development suggestions. Fitness APP experience current conditions: “exercise”, “software” and “fitness” etc constitute the core layer of user word frequencies, word frequencies include purpose type, service type, emotion type etc., basically fitness users ac-cepted fitness APP products; after using the users had positive emotion and negative emotion concurrently, their self expectation’s feedback behavior was intense; their demands for function settings, multi-information and emotional social experience were high; there were problems such as user demands being not associated with design, difficulty to balance function contents and demands, disconnection between online and offline fitness social experience, etc. Fitness APP development suggestions: complete multi-information service; improve user “cognition+thinking” ex-perience; develop intelligent fitness social communication; improve user “action+sensation” experience; perfect fit-ness function development, improve user “association+emotion” experience.
Key words: user experience；fitness APP；product cognition；word frequency analysis |
