(School of Physical Education，South China University of Technology，Guangzhou 510641，China) Abstract: The service of large stadiums may involve in different stakeholders, and their appeal with interest will be the basic requirement to accomplish service benefit for large stadiums. The investigation finds that different stake-holders cannot deal with benefit choose among them, so that the service quality of large stadiums are declined, as well as affecting the administrative figure in people’s view to government as governing subject of large stadiums and decreasing the expectation of people toward promising life with different degree. This study holds that decisions from government may not be efficient, and restrict other stakeholders to realize their objectives; the collaborative works with operation and supervise may not be good so that decreasing the level with stadiums to run and supervise; the effect of supplying with rent service is not high, so that hindering the harmonious relationship with stakeholders; the expression to appeal physical education is not conscious, so that affecting the expected service requirements for other stakeholders. All these objective realities, extremely decline the quality and level in the course of service from large stadiums. By analyzing the relationship of rights and obligations for stakeholders in the service from large sta-diums, this study points out measures and suggestions to improve this unbalanced relationship of rights and obliga-tions, so as to the expectation of enhancing the expected value for stakeholders in the service of large stadiums can be came true in final.
Key words: sports management；service from large stadiums；stakeholders；relationship of rights and obligations |
