(School of International Studies，Jinan University，Guangzhou 510632，China)
Abstract: Football public diplomacy offers a platform for some countries to do some public opinion guidance, in-formation transmissions and international exchanges with the forms of football activities. Fully participation and in-ternational influence feature such kind of diplomatic activity, which carries the same values as notional consensus building and multicultural coexistence promoting. As for the country, football public diplomacy should be attached great importance due to its political, economic and cultural distinctions and advantages. With various constrains in reality, China has confronted dozens of challenges on its way to accomplish the football public diplomacy. There-fore, further reform and innovation with continuous efforts should be made in both theory and practices for the de-velopment of diplomatic affairs in China.
Key words: football public diplomacy；Chinese football；public opinion；soft power