(1.Jiangsu Collaborative Innovation Center for Sports and Health Engineering，Nanjing Sports Institute，Nanjing 210014，China；2.School of Management，Fudan University，Shanghai 200433，China)
Abstract: The study believes that the social identity of the organization is the basic prerequisite for achieving its subjective status, and that can enhance the autonomy ability of sports social organizations and the ability to mobilize sports resources, thus expanding the survival and development space of sports social organizations to get rid of mo-rality and legal dilemma of the organization, and then improve the dominant position of sports social organization governance. From the perspective of the source and type of social identity, social identity mainly comes from two aspects namely identity identity and system identity, and from the perspective of source subject, it mainly comes from government administrative subjects, members within sports organizations, various media agencies (individu-als), sports services targets, market-related subjects, social donor subjects and other stakeholders, which also reflects the difference in importance degree. At present, domestic sports social organizations have such problems as lacking of publicity deviation, professional deficiency, autonomic weakness, and overall feebleness, which directly leads to a situation that the overall social identity of the organization is not high. Based on this, the study proposes to estab-lish a "community of interest" among sports social organizations to produce the overall consciousness; building the inner "core" of sports social organizations to enhance self-identity; improving the external support of sports social organizations and endowing the systematical recognition; implementing the "strategic communication" of sports so-cial organizations to gain the support of public opinion and other related organizational social identity paths.
Key words: sports social organizations；sports governance；organizational identity；public；sports requirement