(1.Postdoctoral Research Station，Beijing Sports University，Beijing 100084，China；2.School of Physical Education，Hunan University of Technology，Zhuzhou 412008，China) Abstract: By means of the method of free association, inspection and two-level trait measurement, and through three rounds of questionnaire, the content and intensity of the stereotype of sports person in China were studied empirically so as to provide reference for the layout of China's sports administration and the construction of a sports power. The results show that in people's mind, the representative group of sports person is concentrated in 1 to 3 traditional groups of sports person who have close contact with each other. The content of stereotypes are both positive and negative, and the intensity of positive stereotypes are much stronger than that of negative stereotypes. According to the research, some scholars think the negative stereotypes of sports person may be more pessimistic and passive. To improve the social stereotypes of sports person in China, sports person should play a greater role in the socialism construction in the new era. At present, the change of negative stereotypes of sports person should focus on traditional groups of sports person in China.
Key words: sports sociology；sports person；stereotypes |
