(School of Physical Education，Jiaying University，Meizhou 514015，China)
Abstract: The modern survival of traditional sports is one of the core issues related to cultural confidence and the revival of traditional culture. Taking the Huang Feihong Zhonglian cable Waking-Lion Troupe as an example, the findings show that the modern survival of traditional sports has evolved from economic survival, cultural survival to the survival of waking-lion people. Economic survival integrates into cultural tourism, branding as the beginning, and then attracts enterprises to brand development, and ultimately successful completes of brand marketing. Cultural survival is based on serving the local place, preserving local sports culture with technological inheritance and innovation, creating local sports cultural characteristics with brand shaping, and promoting social harmony with collective euphoria. Economic elites and technical elites achieve the coordinated development of waking-lion people with the contribution of capital operation and the reproduction of traditional sports culture. Taking into account the two survival modes of culture and economy, safeguarding the interests of all parties and serving the local development at the same time should be the key to deepen the thinking of modern survival of traditional sports.
Key words: sports culture；traditional sports；modern survival；lion dance |
