(1.School of Football，Guangzhou Sport University，Guangzhou 510500，China；
2.School of Sports Arts，Guangzhou Sport University，Guangzhou 510500，China；
3.School of Physical Education and Health，Hangzhou Normal University，Hangzhou 311121，China)
Abstract: By using the methods of literature, questionnaire survey, and logical analysis, this article aims to study the necessity and feasibility of high-quality development of sports goods manufacturing industry in China during the period of "14th five-year plan". It is concluded that the United States, Japan, Germany, the United Kingdom, France, South Korea are recognized sporting goods manufacturing powers and also the model for high-quality development of sporting goods manufacturing industry. In contrast, the scale development advantage of China's sports goods manufacturing industry is gradually losing, the gap of quality and benefit is obvious, the gap of structure optimization may exist for a long time, and the sustainable development impetus is seriously insufficient, which has resulted in a necessity that the China should shift to high-quality development.The feasibility of the high-quality development of sports goods manufacturing industry during the "14th five-year plan" period in China lies in as follows: a new round of scientific and technological revolution will provides support for high-technology development of sports goods manufacturing industry with technological and innovative factors; the accelerated transformation of supply structure and factor advantages will strengthen the support for high-quality development of sports goods manufacturing industry; the continuous release of the enormous domestic market demand potential will provide a broad space for the high-quality development of the sports goods manufacturing industry; relying on the " One Belt and One Road" construction of a regional value chain for the sports goods manufacturing industry will provide international occasions for the high-quality development of the sports goods manufacturing industry in China; the new round of deepening reform and opening up will provide institutional and policy guarantee for the high-quality development of the sports goods manufacturing industry.
Keywords: sports industry；sports goods manufacturing industry；high-quality development；“14th five-year plan” period