(School of Economics and Management，Shanghai University of Sport，Shanghai 200438，China)
Abstract: The development potential of sports events industry is the judgment of its development prospect and follow-up ability. It is the potential ability formed by the existing industrial resources under the internal and external factors. Analyzing the source of the development potential of sports industry and seeking how to transform it into practical competitiveness is the theoretical and practical need to promote the high-quality development of sports industry. Based on the theory of industrial development and related research, combined with the development practice at home and abroad, the research shows that the development potential of sports events industry is mainly composed of self growth, market expansion and external support. It comes from different factors such as project characteristics, enterprise quality, industrial clusters, resource endowment, market demand, related industries, industrial policies, and can be manifested into the realistic developmental and competitive power under the dynamic conditions of technical innovation and systematic innovation, game activities and sales promotion, and the integration of industrial chain and between different industries.
Keywords: sports industry；sports events industry；development potential；industrial competitiveness；high-quality development