(School of Urban Culture，South China Normal University，Foshan 528225，China)
Abstract: Culture is the product of value evaluation based on human life practice and constructed in ideology. Sports is the culture of body movement, and music is the culture of note movement. From traditional Chinese culture to modern and contemporary popular culture, the two appear in different occasions of aggregation, with the common characteristics of participation in the construction of identity. In the process of realizing the great rejuvenation of the Chinese nation, "sports power" has become an important content. As the transmission carrier of physical fitness, along with aesthetic education and labor education, sports promote the quality development of national teenagers. Sports music has the orientation of promoting people's self-identity and group identity construction in cultural communication. Chinese sports music spreads the spirit of the time in the three typical times of national awakening, superior system and national self-confidence, so as to promote the construction of national identity. From the cultural integration, the same direction increase, and the reverse transcendence, sports and music establish a new emotional structure so as to construct the group identity of the Chinese nation.
Keywords: sports music；cultural rights；sports communication；context of the time