(School of Social Sciences，Tsinghua University，Beijing 100084，China)
Abstract: “Kicking wild football” will form its own operating characteristics and action shackles in the micro-field with limited scale and boundary. “Wild football is not wild”, which has both special norms and specific functions, can fully reflect the local football atmosphere and football enthusiasm, and should become an important academic topic. The operational characteristics of playing “wild football” include looseness of organization, spontaneity of action, space-time flexibility, amateur technology and trend expansion, and action shackles include: field flow, discourse oppression, relationship orientation, weather constraints, wild football and wild kick. Micro-field is not a closed field, and its development and evolution need to be connected and coordinated with the whole society. Encouraging playing “wild football” is an effective way to give birth to grass-roots football culture, which needs to orderly promote football into urban and rural communities, and create a positive public opinion environment conducive to the growth of "wild football" in the new media era.
Keywords: sports culture；football；wild football；micro-field theory