(School of Marxism,South China Normal University,Guangzhou 510631,China) Abstract: The Beijing Winter Olympics spirit is the summary and sublimation of the experience in the bidding, preparation and hosting of the Beijing Winter Olympics. Based on the connotation of the Beijing Winter Olympics spirit, this paper analyzes the contemporary value of the Beijing Winter Olympics spirit, expounds the logical relationship between the Beijing Winter Olympics spirit and the Chinese spirit, and puts forward the practical path and requirements for carrying forward the Beijing Winter Olympics spirit. The research shows that: firstly, from the perspective of connotation, the five levels of the Beijing Winter Olympics spirit are closely connected, forming an organic and unified whole. Therefore, the Beijing Winter Olympics spirit reflects the modernization of the Chinese spirit and the sinicization of the Olympics spirit from the overall rather than individual level. Secondly, from the perspective of value, the era value of the Beijing Winter Olympics spirit lies in that it has accelerated the construction of China's sports power in the new era in function, realized national pride in spirit, promoted the great cause of national rejuvenation, and demonstrated China's determination to promote the construction of a community with a shared future for mankind in the sense of world history. Thirdly, from the perspective of practice, in-depth research and theoretical interpretation, actively shaping the cultural environment and optimizing the communication methods are the proper meaning of inheriting the Beijing Winter Olympics spirit, and telling China's stories and spreading China's voice. Keywords: Beijing Winter Olympics spirit;Chinese spirit;time value;Beijing Winter Olympics |