(School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China) Abstract: By using literature research, fieldwork, in-depth interviews to examine the realistic scenery and causes of negative effect of digital technology embedded in public services for national fitness, and also to propose solutions. The study concludes that the current digital technology embedding on public services for national fitness mainly contains negative effects, such as the digital targeting "deviation", which induces the risk of skewed distribution regarding public services for national fitness decision-making; the digital operation "burden", which increases the pressure of the work and alienates the governance orientation; the generation of "ineffective increment", which reduces the service ratio of "input-revenue"; and the increases of supervision “difficulty", which derives information risk. The reasons for its formation include the system design’s imperfection; the ontology limitation of digital technology; the attitude, cognition, and ability deviation of subject ; imbalance of technical application of service objects. Based on these above, the present research proposes the following paths of decomposition, such as optimizing the system environment to standardize the development direction of digital technology embedding on public services for national fitness; boosting technology improvement to avoid the effectiveness alienation of public services for national fitness due to technical limitations; reinforcing the concept guiding and ability training of subject to improve the rationality of digital technology embedding on public services for national fitness; and strengthening the gap-bridging of technical imbalance upon service object to improve equity and accessibility of digital technology embedding on public services for national fitness. Keywords: national fitness;public services;digital technology embedding;negative effect
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