摘      要：运用文献资料、逻辑分析等方法，立足数字新质生产力与体育产业高质量发展的理论基础，探索以数字新质生产力推动体育产业高质量发展的内在机理、阻滞因素及推进策略。研究认为，数字新质生产力能够从赋能产业生产力要素优化、凸显科技创新引领产业发展、加快产业现代化转型升级、驱动产业生产关系变革4方面推动体育产业高质量发展。针对产业数字新质生产力形成过程中存在的数字人才支撑不够、科研创新投入不足、转型基础供给不足、体制机制尚需完善等阻滞因素，提出培育体育产业数字人才、增强体育产业创新能力、加速体育产业现代化进程、优化体育产业发展环境等推进策略。

关  键  词：数字新质生产力；体育产业；高质量发展；数字化

中图分类号：G80-05    文献标志码：A    文章编号：1006-7116(2024)02-0007-08

(1.School of Economics and Management，Wuhan Sports University，Wuhan 430079，China；

2.Hubei Sports Industry Research Center，Wuhan 430079，China)

Abstract: Based on the theoretical basis of digital new quality productivity and the high-quality development of sports industry, this paper explores the internal mechanism, hindering factors and promoting strategies of digital new quality productivity to promote the high-quality development of sports industry by using the methods of literature and logical analysis. The research believes that the digital new quality productivity could promote the high-quality development of the sports industry from four aspects: such as enabling industrial productivity factor optimization, highlighting scientific and technological innovation to lead industrial development, accelerating the transformation and upgrading of industrial modernization, and driving the transformation of industrial production relations. In view of the hindering factors such as insufficient support for digital talents, insufficient investment in scientific research and innovation, insufficient supply of transformation foundation, and the need to improve the system and mechanism in the formation process of the industrial digital new quality productivity, this study points out the following promoting strategies such as cultivating digital talents in the sports industry, enhancing the innovation ability of the sports industry, accelerating the modernization process of the sports industry, and also optimizing the development environment of the sports industry.