(1.School of Physical Education,Central China Normal University,Wuhan 430079,China; 2.School of Physical Education,Wuhan University of Technology,Wuhan 430070,China) Abstract: By the methods of questionnaire survey, expert interview, and mathematical statistics, and also based on Bourdieu's theory, this paper examines the willingness of rural farmers in "three districts and three continents" villages to participate in sports poverty alleviation projects. The results show that the population characteristics, economic capital, cultural capital, social capital and other variables have different certain influence on the rural farmers' willingness to participate in sports poverty alleviation projects in "three districts and three continents". In terms of gender, men are more willing to participate than women; in terms of age, the willing of the elderly is stronger than that of young people, and the willing of young people is stronger than that of middle-aged people; in the nature of household, the willingness of non-agricultural household is stronger than that of agricultural registered permanent residence. Judging from the influence coefficient, the influence degree of each factor is in turn sports consumption, rural sports public service organization, rural sports participation, family economic situation and permanent population, and the influence degree of the three types of capital all exceeds the demographic variables. The following suggestions are then put forward based on results above: stimulating rural sports consumption, improving rural organization network, innovating farmers' fitness activities, and preventing rural population loss. Keywords: rural sports;three districts and three continents;sports poverty alleviation project;the Bourdieu’s theory
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