(1.College of Education，Zhejiang University，Hangzhou 310058，China；
2.School of Graduate，Guangzhou Sport University，Guangzhou 510500，China)
Abstract:
To explore the relationship between the integration of sports, tourism,
culture, and business (STCB), and the high-quality development of the
sports industry in the Guangdong-Hong Kong-Macao Greater Bay Area, a
text and big data analysis method is used to quantitatively analyze the
related public policies and news texts concerning the integration of
STCB, and high-quality development of the sports industry in this region
from 2016 to 2023. It has been found that from 2016 to 2023, both the
integration of STCB and the high-quality development of the sports
industry in the Greater Bay Area have been on an upward trend,
exhibiting a long-term stable cointegration relationship and immediate
feedback mechanisms. The integration of STCB and the high-quality
development of the sports industry demonstrate a deep level of mutual
influence and support, promising to drive the high-quality development
of the sports industry in the long term. Given those, the study proposes
the following suggestions: at first, strengthening the strategic
synergy between the integration of STCB and the sports industry, to
continuously provide new innovation dynamics and market opportunities;
secondly, enhancing the stability of structural factors such as policy
support, industrial chains, and ecosystems; and finally, establishing a
sustained win-win mechanism, and consolidating the synergistic effects
between them through resource integration and mutual advantages.
Keywords:
sports industry；Guangdong-Hong Kong-Macao Greater Bay Area；integration
of sports，tourism，culture，and business；high-quality development
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